Learn about our product release schedule and rules below. Want to learn about the differences in our launches? We have both Vendor Curated Launches and In-House buying. Here is a quick FAQ.
Every week Tues-Fri new product releases drop. Each release includes 10-12 items (give or take), including accessories. In addition to our regular releases, we have a preorder available, Judy Blue, Corkys, and multiple clearance selections as other selling opportunities on a weekly basis.
There are certain dates and times to keep in mind with our products when it comes to launching them on your website. Let's talk more about it more below.
Here is a quick glance at our release schedule:
Sample Buying Opens
Every Wednesday at 2pm Mountain Time we launch the new releases on the wholesale site. You can immediately place sample orders (limit of two per item), and we encourage you to do so as early as possible. Learn more about sample orders here.
The items can't be launched on your website, or sold in other ways, until their launch date, which is found in the title of every item on the wholesale site and in their collection information. They'll also be listed as a tag on their product page in your Shopify when they sync over.
Note: Some products in a new release collection may have an older date in the product title and these are known as re-releases or re-features. They'll have extra information about their release date in the product description. Learn more about re-releases here.
Judy Blue and Corkys do not apply. Judy Blue and Corky items may be added to multiple collections while featured and styled with other items. They are can be sold to your customers immediately.
Judy Blue
Listed above, during sample buying, normally you would purchase a sample and have to wait until the release date to sell to your customers. We want you to be able to sell to your customers immediately for Judy Blue. Here's how it works:
Now, Judy Blue will launch immediately! When samples launch on the wholesale site Wednesday's at 2pm MT, Judy Blue will start syncing to your Shopify.
We’ll shoot photos right away on Amanda, Kirra, or other team members so that these styles can launch ASAP. Then we’ll ALSO add them to curated collections in upcoming weeks with our typical amazing photography.
We are eliminating the sample buying period for Judy Blue styles, so you can order your sample and launch/promote immediately if you’d like to! *OR* you can wait until that style is featured in a later collection and launch at that time.
Our goal is that the deep quantities we’ve ordered will allow you to buy samples with confidence even without an official sample buying period.
How can you identify “immediate release styles”?
Learn more about JB Available Now here
Sample Buying Closes
Samples are open for a five day window, they close the following Monday at midnight. The closing date for each collection will be listed in the collection header. You can learn more about sample buying here.
Preorders Open
Every Wednesday we are going to automatically sync the latest round of preorders we are running for the week. You can start selling these items to your customers as soon as the products are in your Shopify or CommentSold Dropship Catalog! You'll have a six day window; Wednesday to Tuesday at midnight.
The preorder tag will be announced on the wholesale site so you can locate the preorder collection in your Shopify.
Ex: P7-31-2024
To locate the preorders in CommentSold each Wednesday, follow the steps in this article HERE!
Note: Preorders are optional, you do not have to participate, but we highly recommend them! These are items we typically can't carry in a Full Service release and are another risk-free selling opportunity. You'll find viral items, more graphic tees, and unique items here!
All products will have 'PREORDER' in the product title and the closing date and estimated ship date in the description.
This way your customer is well aware that this is not an in-stock item and will be shipped at a later date.
Preorder and non-preorder products cannot be in the cart at the same time on the wholesale site ONLY. In Ave Tech, for your customers, this rule does not apply. (Orders that come through your website/Shopify/CommentSold) Orders will split and ship automatically. Learn more here: Mixed Orders
Preorders automatically go on hold in Ave Tech and pend without payment until the inventory arrives at Ave's warehouse. If placed on the wholesale site, you will be charged at checkout and then the order goes on hold in our shipping system until the inventory arrives.
Preorders Close
Preorders close every Tuesday at midnight. On Wednesday morning, our team will drop quantities to 0 so we can go place the order with our vendor. Once the preorder closes, orders cannot be canceled. You are committing to the preorder we are placing with the vendor.
Once the inventory arrives at Ave's warehouse, we will process and charge the orders in Ave Tech to your payment method so we can ship the orders.
Note: If the order was processed through CommentSold, the payment has already been collected through CommentSold before syncing to Ave.
Ave Tech will take 1-2 minutes to utilize Auto Combine and combine all orders with the same exact shipping address since preorders pend until processing day without combining.
Ave Tech auto combines under two scenarios:
All non-local pickup orders with the same shipping address
All local pickup orders
Non-local pickup and local pickup orders will not be auto combined together. Manual combinations would be required.
Tracking numbers will start loading up to your Shopify and CommentSold after shipment! 🙌🏻
Sync To Shopify and CS Dropship Catalog
On the Thursday before the immediate in-stock products go live to your customers, all the items in the four releases will be pushed to your Shopify and CS Dropship Catalog by Ave Tech. This gives you several days to prep the products to launch the following week. You can schedule your products to publish on your website on their release date or you can wait to publish day of. We recommend scheduling in advance.
Note: Shopify products will have product tags, but CommentSold does not have tag capabilities. We will display the retail launch date in the product title for CommentSold users going forward and Ave Shops will remove the retail launch date upon release date. If you have added the product to your catalog and want to remove it prior to release, you are responsible to delete the date.
To find Ave products in the CS Dropship Catalog, follow the steps HERE.
RELEASE DAYS 🎉
The retail launch date is about two weeks after the products have launched on the wholesale site for samples, giving you plenty of time to receive your samples and prepare to promote them.
All releases go live at 8am Mountain time (7am Pacific, 9am Central, 10am Eastern), and products should not go live on your website until that time. Learn how to schedule items to launch at the perfect time. Judy Blue items are now available for immediate promotion and sale. Learn more about Judy Blue Available Now here: JBAvailableNow
Note: You can share sneak peeks with your customers ("Look what's coming on Tuesday!"), but preselling, preorders, taking claims, etc. are not allowed.
Monday Markdowns: Weekly 35% Collection
The discount will go live in Ave Tech on the date of each collection on the wholesale site. You can purchase samples each Wednesday along with the new releases if you'd like to! The discount will stay in effect for two weeks.
The discount is automatically added to each order in Ave Tech and wholesale for the wholesale price, but you will need to pass along the discount for your customer for the retail price if you'd like to offer it.
To learn how to set it up, click here.
Tuesday: Apparel/Accessory/Category Expansion Release
Releases 8am Mountain Time (7am Pacific, 9am Central, 10am Eastern)
Judy Blue is available for immediate promotion and sale.
Release date will be tagged on every product so you can locate the release in your Shopify. Ex: 8-20-2024
Wednesday: BONUS! Accessory/Category Expansion
Releases 8am Mountain Time (7am Pacific, 9am Central, 10am Eastern)
What’s Bonus?
Bonus is the latest addition to our offering. It often consists of lower priced items, and sometimes gives us the option to release one item in multiple colorways. These items are photographed on Amanda, Kirra, or other team members so these styles can be launched without taking up multiple spots in a curated collection. Occasionally Bonus includes items that aren’t available in full size runs.
Release date will be tagged on every product so you can locate the release in your Shopify. Ex: 8-21-2024
Thursday: Apparel/Accessory/Category Expansion Release
Releases 8am Mountain Time (7am Pacific, 9am Central, 10am Eastern)
Judy Blue is available for immediate promotion and sale
Release date will be tagged on every product so you can locate the release in your Shopify. Ex: 8-22-2024
Friday: Apparel/Accessory/Category Expansion Release
Releases 8am Mountain Time (7am Pacific, 9am Central, 10am Eastern)
Judy Blue is available for immediate promotion and sale
Release date will be tagged on every product so you can locate the release in your Shopify. Ex: 8-23-2024
FLASH DEALS ⚡️
Deals go live every Friday at 8am MT and remain active until the following Friday at 8am MT, when a new round of deals begins. Previously known as “daily deals,” we used to feature and discount one item each week. Now, we discount the entire collection for a week, giving you more flexibility. You can present the entire collection to your customers on Friday, over the weekend, or highlight one item each day. The tag for this collection will be announced on the wholesale site, and you can find it under Last Chance > Flash Deals. Ex: FD8-9-2024
Note: We discount on the wholesale side to automatically apply the discount in Ave Tech when an order syncs. If you would like to offer the sale for your customers, you will need to set up the discount for the retail price on your website.
Happy selling, friends! We're so glad you're here! 🫶🏻
Have any questions or concerns? Please send our support team a chat using the chat box in the bottom right or send us an email at hello@theavenushops.com.